Jacksonville, FL (PRWEB) January 24, 2007 -- Bad Ass Diecast of Jacksonville, Florida started out with the sale and manufacture of a wide variety of die-cast collectibles. A couple of years ago, owner Stan Gill noticed a void in the die-cast industry. That void was soon filled when Bad Ass began the manufacture and sale of their original Top Fuel Hydro Drag Boats.

As die-cast model and drag boat enthusiasts began to get word of the remarkable Bad Ass Drag Boats, Cyndie and Stan Gill began to get increasingly swamped with orders. The only problem was, their website was incomplete and outdated.

Enter Fuel Multimedia...

After a quick consultation, Fuel Web Designers immediately began production in hopes of going live in time for the holiday rush. Under normal circumstances, an undertaking like this would require upwards of 10 weeks to accomplish. Bad Ass simply didn't have that kind of time! Cyndie Gill was swamped with orders and had to keep track of them manually, since their website was not functional.

Fuel Multimedia designer, Wesley Black worked closely with Stan and Cyndie Gill to quickly realize their vision. The result is an e-commerce site that is far from ordinary. When you first enter Diecast-badass.com, you're welcomed by the Bad Ass Mascot mischievously eyeing you as he chews on a piece of straw. Click on the mascot and you are taken to a rugged looking layout boasting a cool animated menu and a huge selection of die-cast collectibles available for purchase.

This new website seems to have captured the excitement of die-cast collectibles, the attitude of the Bad Ass name and the sheer usability and functionality of a top-notch online merchant. Not only did Fuel Multimedia meet and exceed their customers' expectations, but they developed this "Bad Ass" website in record time.

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